Pepe Rodríguez, also known as ppmid, is a graphic designer and illustrator based in Mérida, Yucatán, Mexico. His cheeky, colorful artwork has been praised for its broad appeal to both the young and the young at heart, blending joyful visuals with thoughtful symbolism. Rooted in pop culture and contemporary illustration, Pepe’s work is instantly recognizable for its vibrant color palettes, playful characters, and bold graphic energy.

Working primarily in a kawaii-inspired, pop-art-influenced style, Pepe draws inspiration from sci-fi, Japanese culture, food imagery, and modern iconography. Frogs, boba drinks, and cartoon figures often populate his compositions, serving as accessible entry points into deeper conceptual narratives. Beneath the cheerful surfaces, his work frequently explores themes of spirituality, morality, and emotional contrast—most notably through series inspired by the Seven Heavenly Virtues and the Seven Deadly Sins.

Pepe uses digital tools as an essential part of his creative process, leveraging technology to create artwork that feels both contemporary and emotionally charged. His illustrations often juxtapose innocence with darker or ironic undertones, using familiar, friendly characters as vessels to explore complex ideas about life, culture, and human nature. This balance between playful aesthetics and conceptual depth gives his work a distinctive voice within modern illustration.

Versatile and prolific, Pepe creates original characters, whimsical scenes, and wearable art that translate seamlessly across formats. His work has been featured on apparel and products through platforms such as Threadless and shared widely through his portfolio and social media presence. Whether viewed as lighthearted fun or symbolic storytelling, his art invites viewers to engage on multiple levels—visually, emotionally, and intellectually.

Through color, humor, and cultural references, Pepe Rodríguez continues to blur the line between cute and meaningful, creating artwork that feels spirited, approachable, and thoughtfully layered — in collaboration with DenimINK.

Click any design to view it on jackets.

• BABY YODA
• BABY YODA and PORG
• FOREST TROLL
• MANSEKI SUSHIi
• PIKACHU COFFEE DEFECTIVE
• RAMEN AND CATS
• SIAMESE
• SUSHI CLUB
• TAKO AND NEKO RESTAURANT
• THE BEAUTY OF IMPERFECTION
• View all Pepe Rodríguez artwork →